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Bryan P. Couch



An accomplished and knowledgeable litigator, Bryan Couch focuses on complex commercial disputes, trademark litigation, business torts and casualty claims arising from a wide variety of business relationships, primarily in the franchise and hospitality sectors.  Experienced in all aspects of litigation, Bryan provides exceptional counsel at trial, through appeal, and in mediation and arbitration proceedings.  He has appeared in the federal and state courts of New York, New Jersey and elsewhere throughout the United States. 

Bryan regularly handles cases across the country arising from franchise, license and management agreements, including trademark claims and the full gauntlet of relationship, competition and enforcement issues. He has represented national and international franchisors, several Fortune 100 corporations, and some of the largest hospitality companies in the world.  Bryan currently serves as the Chair of the firm’s Franchise and Distribution Group and is an active member of the International Franchise Association and the ABA Forum on Franchising.  He frequently lectures and writes on franchise and hospitality related topics.

Throughout his career, Bryan has also defended clients in a broad array of casualty claims, including premises liability, inadequate security and product liability.  He likewise has extensive experience defending against manufacturing, design defect, negligence and breach of warranty claims for his manufacturer and product distribution clients.   

Bryan is a graduate of the prestigious International Association of Defense Counsel Trial Academy at Stanford University.


Professional and Community Affiliations

  • American Bar Association
  • Defense Research Institute
  • International Franchise Association
  • Claims and Litigation Management Alliance


  • Featured Speaker, "Litigation Against Competitors," IFA Annual Legal Symposium; Washington, D.C. (May 2017)
  • Featured Speaker, "Walking the Franchise Tightrope," DRI Retail and Hospitality Litigation Seminar; Chicago, IL (May 2017)
  • Speaker, “Jury Research,” ALM In-House Counsel CLE, Sponsored by the New Jersey Law Journal, Brooklake Country Club; Florham Park, NJ (November 2015)
  • Featured Speaker, "The Pendulum Swings…Survey of Management Agreement Litigation," Hospitality Law Conference; Houston, TX (February 2014)
  • Featured Speaker, "Emerging Trends Roundtable Discussion," Hospitality Law Conference; Houston, TX (February 2014)
  • Moderator, Hospitality Law Conference; Houston, TX (February 2012)
  • Featured Speaker, "How to Conduct a Data Breach Investigation," DRI's Strictly Hospitality Seminar; Scottsdale, Arizona, (September 2011)


  • Featured, "Franchise factor: Working with Both Sides of These Businesses is Lucrative Specialty for Law Firms," ROI-NJ (January 2019)
  • Author, “Will New Court Rulings Make it Harder for Franchisors to Rescue a Hostage Trademark?” New Jersey Lawyer (February 2016)
  • Author, ”Manifest Destiny: Helping Your Franchisor Clients Navigate The Risks Associated With Global Expansion,” The Business Suit, Volume 14, Issue 3 (March 2011)
  • Author, “Practical Advice for Dealing with a Bully Adversary, For The Defense, DRI In-House Defense Quarterly (April 2010)
  • Author, “An Alternative to the Alternative – How Outside Counsel Can Help Clients Reduce Litigation Costs within the Traditional Hourly Fee Model,” The Whisper, DRI Young Lawyers Committee monthly newsletter, Volume 6, Issue 2 (March 2010)
  • Author, “Are Franchises Subject to Personal Jurisdiction in the Franchisor's Home State?” Franchise Law Journal, Volume 28, Number 3 (Winter 2009)
  • Author, “How Agent Competition and Corruption Affects Sports and the Athlete-Agent Relationship and What Can Be Done to Control It,” 10 Seton Hall J. Sport L. 111 (2000)

News & Insights


New Jersey Super Lawyers Rising Star (2015)

Top Franchise Attorney, 1851 Magazine (2019)


Seton Hall University School of Law (J.D., Seton Hall University Journal of Sport Law Notes and Comments Editor 2000)

Fordham University (B.A., History, 1997)


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