Main Menu
Photo of Bryan P. Couch

Bryan P. Couch



Bryan Couch focuses his practice on complex commercial disputes, trademark litigation, business torts and casualty claims. He is especially experienced in handling contractual disputes arising from a wide variety of business relationships, primarily in the franchise and hospitality sectors. Bryan manages a large volume of litigation associated with franchise, license and management agreements, including trademark claims and the full gauntlet of relationship, competition and enforcement issues. Throughout his career, Bryan has also represented clients in a broad array of casualty claims including premises liability, product liability and inadequate security. He has represented national and international franchisors, several Fortune 100 companies, and some of the largest hospitality companies in the world.

Bryan is a graduate of the International Association of Defense Counsel Trial Academy at Stanford University and has extensive experience in all aspects of litigation in both federal and state court.


Professional and Community Affiliations

  • American Bar Association
  • Defense Research Institute
  • International Franchise Association
  • Claims and Litigation Management Alliance


  • Featured Speaker, "Litigation Against Competitors," IFA Annual Legal Symposium; Washington, D.C. (May 2017)
  • Featured Speaker, "Walking the Franchise Tightrope," DRI Retail and Hospitality Litigation Seminar; Chicago, IL (May 2017)
  • Speaker, “Jury Research,” ALM In-House Counsel CLE, Sponsored by the New Jersey Law Journal, Brooklake Country Club; Florham Park, NJ (November 2015)
  • Featured Speaker, "The Pendulum Swings…Survey of Management Agreement Litigation," Hospitality Law Conference; Houston, TX (February 2014)
  • Featured Speaker, "Emerging Trends Roundtable Discussion," Hospitality Law Conference; Houston, TX (February 2014)
  • Moderator, Hospitality Law Conference; Houston, TX (February 2012)
  • Featured Speaker, "How to Conduct a Data Breach Investigation," DRI's Strictly Hospitality Seminar; Scottsdale, Arizona, (September 2011)


  • Author, “Will New Court Rulings Make it Harder for Franchisors to Rescue a Hostage Trademark?” New Jersey Lawyer, February 2016
  • Author, ”Manifest Destiny: Helping Your Franchisor Clients Navigate The Risks Associated With Global Expansion,” The Business Suit, Volume 14, Issue 3, March 31, 2011
  • Author, “Practical Advice for Dealing with a Bully Adversary, For The Defense, DRI In-House Defense Quarterly, April 2010
  • Author, “An Alternative to the Alternative – How Outside Counsel Can Help Clients Reduce Litigation Costs within the Traditional Hourly Fee Model,” The Whisper, DRI Young Lawyers Committee monthly newsletter, Volume 6, Issue 2, March 10, 2010
  • Author, “Are Franchises Subject to Personal Jurisdiction in the Franchisor's Home State?” Franchise Law Journal, Volume 28, Number 3, Winter 2009
  • Author, “How Agent Competition and Corruption Affects Sports and the Athlete-Agent Relationship and What Can Be Done to Control It,” 10 Seton Hall J. Sport L. 111 (2000)

News & Insights


New Jersey Super Lawyers Rising Star (2015)


Seton Hall University School of Law (J.D., Seton Hall University Journal of Sport Law Notes and Comments Editor 2000)

Fordham University (B.A., History, 1997)


Back to Page